Procur connects verified footwear manufacturers directly with retailers, wholesalers, and distributors across India — with transparent pricing, guaranteed logistics, and zero middlemen.
India’s footwear industry runs on the labour of craftspeople, families and clusters spread across the country. Yet most of that value never reaches the makers.
We built Procur to fix that. To reroute value back to the makers. To let a shopkeeper in Guwahati source at the same price as a chain in Delhi. To turn wholesale footwear commerce into something as simple and honest as buying anything else on the internet.
To become the trusted digital backbone of India’s footwear industry — empowering every manufacturer, retailer and wholesaler to trade seamlessly, transparently and at fair value, from any corner of the country.
To digitise wholesale footwear commerce in India by removing layered distribution, guaranteeing quality, and enabling every business we serve — from a single-shop retailer in Guwahati to a factory in Kanpur — to grow with confidence, cash-flow, and community.
Procur exists so that sourcing footwear feels as simple, transparent, and trustworthy as buying anything else on the internet — while making sure the makers who craft each pair get paid a fair share, on time, every time.
A multidisciplinary team bringing experience across commerce, strategy, technology, product, data, marketing, revenue and supply-chain operations.
We’ve come together from consumer marketplaces, management consulting, mobile technology, media, financial services and cross-border commerce — united by a single conviction: India’s next generation of businesses deserve a B2B platform that is fair, transparent and technology-first.
Chief Executive Officer
Leads Procur end-to-end — setting the company’s direction, building the leadership bench and closing the loop between manufacturers, retailers and platform partners. Brings India-scale marketplace experience from Meesho.
Head of Business
Owns Procur’s go-to-market motion — category strategy, retailer and brand partnerships, and commercial expansion. Applies BCG-style problem structuring to a fast-moving startup context.
Product Manager
Shapes how retailers, sellers and admins actually use Procur every day — from listing flows to order dashboards. Blends enterprise-hardware product discipline from Nokia with modern consumer polish.
Data Scientist
Builds the models behind product discovery, demand forecasting and inventory decisions. Brings a media-and-creator data background from Qyuki into commerce, warehousing and delivery analytics.
Marketing Manager
Runs Procur’s brand voice, performance channels and content engine across manufacturers, retailers and D2C audiences. Carries a financial-services growth marketing background from Indiabulls.
Head of Revenue
Owns Procur’s revenue lines, commission structure and unit economics — keeping every take-rate, service fee and payout transparent. Comes from Chota CFO, where he supported SMB finance across sectors.
Head of Supply
Builds and onboards Procur’s manufacturer and supplier network across Agra, Kanpur, Ambur and Bahadurgarh. Brings Middle-East marketplace supply experience from Noon into India’s footwear cluster.
Company references indicate each team member’s prior professional experience and are shown for background only. They do not imply endorsement, affiliation or ongoing engagement with those organisations.
Supported by partners who share our vision for building a connected and technology-enabled commerce ecosystem.
Our backers give us more than capital — they give us patience and perspective. They believe that building fair, transparent B2B commerce infrastructure for India takes time, and they support the team with independent, aligned guidance as we scale across manufacturers, retailers, warehousing and delivery.
Backs Procur as an individual believer in India’s next generation of B2B commerce platforms. Contributes early-stage capital along with hands-on operator guidance on scaling marketplaces.
Supports Procur institutionally as an aligned partner focused on India’s commerce, logistics and technology ecosystem. Enables the long-term investment needed to build platforms responsibly.
Backer disclosures are shared for transparency about who supports Procur. Specific investment amounts, rounds, valuations and commercial terms are not published on this page and remain confidential between Procur and each backer.
Every factory is vetted for KYC, GST and business standing before it goes live. You know exactly who you are buying from.
Buy factory-direct without long distributor chains. Transparent pricing, honest markups, no hidden fees.
Whether you’re re-stocking a single store or filling a chain, low order thresholds keep fair prices within reach.
Every accepted order moves on a clear timeline. Money stays safely in escrow until your delivery is complete.
Skip the middlemen. Sell nationwide from your factory floor without sales agents or exclusive contracts.
Reliable settlement cycles for every delivered order — no more waiting on long credit periods to see your money.
Featured listings, category ranking and search reach bring the right retailers to your catalogue.
Warehousing, courier assignment, GST invoicing, returns — Procur handles all of it so you can focus on making shoes.
These four values decide every feature we ship and every partnership we accept. When there’s a conflict, they win.
Every manufacturer verified, every payment protected in escrow, every SKU quality-checked before dispatch.
Clear pricing. Documented commissions. No surge pricing. No dark patterns. What you see is what you pay.
Data, insights and tools that scale your business — not just our platform metrics.
India-quality, world-standard. From leather to logistics, we refuse the shortcuts.
Not a set of numbers to celebrate today, but a set of outcomes we work toward every day.
Every rupee we help reroute from long distribution chains flows back to the manufacturers, artisans and clusters actually making the shoes.
A single-store retailer in a small town gets the same factory-direct price a large chain gets in a metro. Access should not depend on location or scale.
Verified sellers, escrow-protected payments and clear dispatch commitments so retailers can plan inventory and manufacturers can plan cash-flow.
Fair prices flow into better materials, safer workshops and more consistent quality — for the shopper who eventually wears the shoe.
Our fulfilment partners cover key manufacturing hubs like Agra, Kanpur and Ambur, along with consumption metros like Delhi NCR, Mumbai and Bengaluru \u2014 with new cities being added as we grow.
Whether you’re a retailer sourcing your next season or a manufacturer scaling nationwide, Procur is the platform built for you.
